New York, NY (PRWEB) June 25, 2014
This Fall, 21.6 million college students will head back to campus to kick off the 2014-2015 school year, and theyll do so boasting immense buying power and wielding a vast arsenal of gadgets. Today, re:fuel agency, a leading marketing firm that connects brands with niche consumer segments through scalable and impactful media and promotions solutions, has released findings from its 14th annual College Explorer survey, powered by Crux Research. The largest annual study of its kind, the 2014 edition offers perspective on college student spending, technology habits, advertising and media consumption, brand loyalty, product purchase behavior and more.
KEY HIGHLIGHTS:
